About me: An atypical marketer

I am a marketing professional with over five years of experience in digital communication, website design and online marketing.

Some of my experience includes:

I am a one-stop shop for all marketing needs -- not so typical.

I am also passionate about consumer behavior and learning what drives consumers to make the choices they do and why. In other words, I enjoy learning about their buying process and motivations.

Understanding your Customers

I take those learnings, dig for valuable insights and create campaigns that are relevant and that resonate with consumers.

I believe that a) if you don’t know your customer well enough, and b) demonstrate lack of interest in their needs -- you are more likely to alienate them instead of keeping them loyal.

As a result, I profoundly believe that campaigns and messages must be relevant, so that consumers can relate to; memorable, so they do not forget them, and appealing enough that make them want to take action and come back to you.

Testing and Results

Finally, I put strong emphasis on the importance of testing and measurement of a campaign or marketing initiative to ensure that the right results are achieved.

This is my mantra and approach to marketing and communication.

Forté: I am a creative, analytical, curious and inquisitive marketer. I enjoy developing promotional campaigns that are engaging and resonate with consumers, but most importantly, campaigns that solve a communication problem and satisfy company needs.